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Marketing Research Analyst
Department: Research
Louisville, Kentucky, United States – 40299

humanx is hiring a full-time Marketing Research Analyst to join our full-service digital marketing agency.

If you’re a researcher with a keen knack for mining actionable insights from data, interested in working with a collaborative team with access to competitive benefits like unlimited PTO, we’d love to hear from you.


humanx is a Leap Group company. When joining Leap Group, you’re joining a team that is passionate, innovative, and connected. Some words we’ve heard our teammates use to describe our culture are welcoming, collaborative, flexible, and dog-friendly warning: your interview may be accompanied by a wagging tail.

We give our team the ability to make an impact with clients, while expanding their experience and depth of knowledge in the process. We like to show our appreciation for everything our teammates do by offering supportive and inclusive benefits that allow them to thrive. This includes things like:

  • Remote work options
  • Autonomy and flexibility
  • Unlimited PTO and Summer Fridays
  • Paid maternity and paternity leave
  • Company-paid access to coaching and therapy
  • 401k plan with 1:1 access to investment advisor
  • Company profit sharing
  • Health, dental, vision, and ancillary benefits
  • Paid professional development opportunities


We recognize our teammates are our greatest assets in helping our clients market less and (matter) more. Diverse backgrounds, opinions and perspectives on our team allow us to expand our own perspectives and, in the process, create solutions that are innovative, creative, and strategic.

We’re constantly working to transform our agencies and industry into spaces that are more diverse, equitable, and inclusive, and we welcome the addition of YOUR unique voice and perspective. Don’t forget to ask us about our focus on diversity, equity, and inclusion during your interview.


The Marketing Research Analyst serves an integral role on the research team, aiding in key research activities. In this position, you will assist with multiple research projects, eventually owning components of, and entire research projects. You will work together with members of the research+ strategy team to distill key findings into actionable insights and executable strategy.

  • You possess an unquenchable passion for learning and understanding why consumers behave the way that they do.
  • You have a significant level understanding of research methodologies and relevant data analysis techniques and want to learn more about marketing research and digital marketing.
  • You are a self-starter that can organize details and help carry projects across the finish line working independently or collaboratively as a team.

In this role, you can expect to:

  • Assist with recruitment strategies and activities for sourcing and screening study participants
  • Contribute to the creation of appropriate instrumentation and protocols
  • Assist with the collection of research data e.g., focus groups, UX testing, surveys
  • Support with dissemination of research participation incentives
  • Support with transcription of audio files from interview sessions
  • Thematically code qualitative data
  • Distill raw qualitative and quantitative data into key insights
  • Perform competitor audits by analyzing landscape content, web functionality, digital performance
  • Share key insights along the research process with internal and external stakeholders and assist with the presentation of research to clients
  • Analyze heatmaps, user recordings, and testing responses
  • Partner with strategy team to inform appropriate consumer marketing efforts


  • Bachelor’s degree with coursework and interest in behavioral research
  • Foundational understanding of research methods, descriptive statistical analysis, and thematic coding
  • Strong analytical skills, with the ability to pull actionable insights from multiple inputs
  • Passion for understanding consumer behavior, and curiosity to further learning about research marketing and digital marketing
  • Skill and experience presenting effectively to internal and external stakeholders
  • Ability to successfully juggle multiple competing projects, priorities, and deadlines
  • Creativity, passion, and attention to detail
  • Ability to work collaboratively and both give and receive feedback
  • Proficiency with Microsoft Office Suite and other relevant technologies

Important note: if you think you have what it takes to be a great Marketing Research Analyst but don’t necessarily meet all of these qualifications, please still apply! While we work hard to eliminate unnecessary requirements from our job ads, our teams and needs are constantly evolving, and we’d always love the opportunity to connect and see what might be a fit.


Leap Group has a footprint in the Midwest, with offices in Louisville, KY, Cincinnati, OH, and Indianapolis, IN. While this role is open to remote candidates, preference will be given to those in our footprint.


To learn more about our agencies and work, visit www.leapgroupnetwork.com


LEAP complies with the ADA and ADAAA. If you need reasonable accommodation to apply, interview, or do the job, please send an email to our Human Resources Manager, Chelsea, at cellwanger@leapgroupnetwork.com so that we can evaluate your accommodation request.