What do you do when a Kung Fu master opens a candy store? Document it. 2 Cents and the Rainbow is a short documentary directed by (spark)’s Brandon Faris. It explores the world of Reginald, a dime store owner, Kung Fu master, and an all together awesome dude. In 2001, following a period of civil unrest in Cincinnati’s Over the Rhine community, “Teacher” as he is lovingly called opened a candy shop. He introduced what he calls “The Rainbow” to a broken community. Reginald deserved a great documentary – the film was most recently awarded official selection at the 2013 Louisville International Film Festival.
Logic + Magic is a bi-annual magazine produced in-house by all of us at Leap Group. We dig into the magic of the current marketing trends and the logic behind their relevance and execution.
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