Branded content is how people get to know and trust companies. Lunazul Tequila wanted to show how their small batch estate-distilled tequila was made, and (spark) was down for the adventure. We traveled to Jalisco, Mexico to a town named none other than Tequila. For three days we immersed ourselves in the culture, people and tequila (maybe too much) creating content that shares the heart of the people.
Logic + Magic is a bi-annual magazine produced in-house by all of us at Leap Group. We dig into the magic of the current marketing trends and the logic behind their relevance and execution.
When you partner with (spark), you get access to specialized experts across the Leap Group network.