Bringing one brand’s
“stori” to life
stori, an influencer-owned modern and vibrant clothing brand, sought to create ongoing compelling visual marketing campaigns that would not only enhance brand awareness but also showcase its unique and stylish offerings.
The company partnered with (spark) to execute an end-to-end strategy, encompassing pre-production, photography, and post-production work. For each shoot, we provided both e-commerce product photography as well as lifestyle photography.
Creating concepts that resonated with the stori audience
Each shoot involved creating a series of lifestyle concepts to showcase stori’s latest collection. The client requested 10 concepts from which they selected six for us to produce. The chosen concepts needed to align with the brand’s values and style while highlighting the unique selling points of the collection.
Planning for production, optimizing for efficiency
Our team was responsible for managing the entire process, from concept creation to final edits. To optimize efficiency, we ran two sets simultaneously– one dedicated to lifestyle photography and the other to e-commerce. This approach allowed us to produce a diverse range of images while maintaining a consistent visual language across both types of photography.
Doing our (audience research) homework
During the pre-production phase, our team conducted extensive research to understand stori’s target audience, brand positioning, and competitors. We examined their existing marketing materials, social media presence, and customer reviews to identify the best way to communicate the brand’s unique voice.
Assembling a team of experts
Once the concepts were finalized, we moved on to the photography phase. We assembled our internal team of experienced photographers, as well as models, hair and makeup artists, and stylists to bring the chosen concepts to life. The photoshoots took place at the client’s studio.
Our team focuses on creating high-quality images that showcased stori’s products in the best light. The models were carefully chosen to represent stori’s target audience, further strengthening the campaign’s resonance with potential customers.
Putting on the finishing touches
In the post-production phase, our team of skilled team of editors worked on refining the images from the photoshoots. We ensured that each photograph was consistent with the overall aesthetic of stori and the chosen lifestyle concepts. The editing process involved color grading, retouching, and cropping the images to create a polished and cohesive visual experience.
Delivering the final product (and some media insights)
We delivered the final set of images to stori for use across various marketing channels, including their website, social media, email campaigns, and billboards. Our team also provided guidelines for using the images to maintain consistency across all platforms.
Another (spark) project with a stori-book ending
Our collaboration with stori Clothing demonstrates the power of a well-executed marketing campaign. By carefully crafting every aspect from concept to completion, we were able to create a captivating and memorable visual narrative that drove tangible results. This project is a testament to the importance of a holistic approach to marketing and the value of partnering with an experienced agency to achieve success.
