The Farmers Bank reached out to to (spark) to help understand their diverse audiences. With this information, we helped them provide one website for all demographics.
(spark) created a moodboard and personas to act as guides for the new The Farmers Bank website. In order to convey the caring community bank that The Farmers Bank provides, (spark) used the information gathered from the discovery to design a website that speaks to all users.
Through persona development, we discovered men and women, ages 18-80+ were visiting the site, therefore they were all considered in how they might approach each portion of the banking process. The new website is redesigned with user experience in mind, including a personalized experience based on location and verbiage.
Services
Creative Strategy / UX and UI / Web Design / Web Development / Server and IT Support / ADA Compliance / Copywriting
Logic + Magic is a bi-annual magazine produced in-house by all of us at Leap Group. We dig into the magic of the current marketing trends and the logic behind their relevance and execution.
When you partner with (spark), you get access to specialized experts across the Leap Group network.
