AFTER KENTUCKYONE HEALTH ANNOUNCED THEY WERE NO LONGER GOING TO BE MANAGING THE UNIVERSITY OF LOUISVILLE HOSPITAL AND THE BROWN CANCER CENTER, THE HOSPITAL WAS IN SEARCH OF A NEW DIGITAL HOME, WHICH LEAP SPARK WAS ABLE TO PROVIDE ON A TIGHT DEADLINE.

University of Louisville Hospital

New Site

Challenge

Both the University of Louisville and the Brown Cancer Center websites needed to be rebuilt within two months of the KentuckyOne Health separation. Even further, both needed a microsite to recruit new nursing staff during the transition. And to get the word out about the new sites, University of Louisville Hospital asked for a 10-day social media campaign.

 

Strategy

LEAP Spark quickly became an integral part of the University of Louisville Hospital’s team. LEAP Spark implemented the social campaign “It’s a Brand New Day,” which asked employees what the hospital and cancer center meant to them. We filmed videos answering that question, which lived on their social media and spread the word University of Louisville Hospital and the Brown Cancer Center were still impacting lives.

New Site
Old Site

Execution

With the help of frequent meetings and communication, as well as backing from digital performance from LEAP Group, we built the three websites within a three-month timeframe, as well as the social strategy and its complimenting pieces of content.

Results

UNIVERSITY OF LOUISVILLE HOSPITAL

FACEBOOK/TWITTER CAMPAIGN

University of Louisville Hospital

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Brown Cancer Center

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